MKTG project Research Paper Example | Topics and Well Written Essays - 750 words

MKTG project - Research Paper Example The business is focused on improving the comfort of air travelers through provision of a variety of comfort products for consumption during travels. The company provides Wi-Fi and other new technologies in-flight apart from the usual foods and cocktails. The availability of Sky Mall catalogue and Wi-Fi access enables engagement of customers and increases sales as a result. The target market of the business is the local air travelers which constitutes about 88% of the market. Their competitive niche of business is vast investment in technology and innovation hence creation of up to date products always. This has built on the strong bonds by customers and loyalty hence a wide base of loyal customers. The main aims is consistent growth in sales and hence profitability and shareholders worth. Management is steered by the president and vice-presidents plus key shareholders thus inclusive and participatory leadership style; leaders should also have enough experience and knowledge (Kerin, Hartley, Rudelius 2009). In addition, effective market research and marketing strategies, efficient media to relay the products through relevant modern media. Creativity and innovation integrated with modern technology an organization like Sky Matt goes to higher heights of achievements. Its target budget is $500,000 with a bulk to be generated internally. The main objective of both market research and strategy Sky Mall incorporation is to find out the views and reaction of its target market and audience and their response to the product. Marketing research is a process which starts by Sky Matt defining its objectives, then setting a plan, implementing the plan and lastly doing a review and reporting to the organization. Any organization needs to conduct research to enable it realize changes in the market place that are likely to negatively or positively impact on its product in the market. Theories, problem solving

Aticle Essay Example | Topics and Well Written Essays - 500 words

Aticle - Essay Example Groups have long debated whether sexual preference is biological or is influenced by environment, and the repercussions this may have for homosexual law and culture in today’s society. In the gay marriage legalization debate, the media used the same sex bonded pairs of albatross (Zuk and Bailey, 658). Sexual interaction between individuals of the same sex has been noted in populations of dolphins, sheep and monkeys. But first, it is essential to define what constitutes homosexual behavior. The female-female pairs of albatross were not seen to engage in sexual activities. However, this does not mean that a quick roll in the nest did not occur. This makes one wonder whether relationships between same-sex pairs, without copulation, still class as homosexuality. Lack of the male species may have caused the same sex pairing among the albatross population. The preference of commitment over multiple partners then allows this same-sex behavior to persist over time. If a female pairs with another female, one or both may reproduce with a male, thereby increasing their chance of reproductive success in a pair rather than alone. This is known as co-operative breeding, where non-related adults help rear the young. However, this lacks the normal reproductive competition often seen between members of the same-sex. This form of co-operative reproductive challenges the ideas of the evolution of sexual reproductive strategies and orientation. Despite a possible increase in reproductive success in same-sex pairing than alone, these females are still in a dilemma. This is because the reproductive success of female-female pairs was less than that of female-male pairings. Homosexuality in nature may have previously been over-looked. Female and male Laysan albatross are not physically distinguishable. This is a commonality in many seabird species. Consequently, scientists had to determine gender through genetic tests (Zuk and Bailey, 659). This is thoroughly resource